Rene Maldonado Print Work
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Trading cards for the OHL Plymouth Whalers

Client:
Plymouth Whalers, Compuware Arena
(Hatchling Designs and Graphics )

Project:
Trading cards for the 2008 OHL Plymouth Whalers

Explanation:
Developed a design that went with the energetic vibe of the team and the sport, maintaining the integrity of a trading card, while corresponding with the look of the team's identity.
Detroit People Mover 20th Ann. Poster Project:
Detroit People Mover 20th Anniversary Poster Contest. I won 1st place and $1,000.

Explanation:
We pretty much had carte blanche for this contest. My goal was to make something that would appeal to a wide demographic. I had the track going into the foreground and beyond the edge to show perpetuity thus conveying the idea that this mode of transportation for downtown Detroit will forge on well into the future.

Poster for ASPDC
11x17 poster
84x70 banner in Student Center

Client:
The Academic Staff Professional Development Committee (ASPDC)
(WSU Marketing and Communications)

Project:
11x17 poster and 84x70 banner

Explanation:
Successfully created image for poster and banner (which had to be viewable from 30 ft above the ground) from a 30x30 px (72 dpi) web image.


Outside of invitation
outside of invitation

Inside of invitation
inside of invitation

 Collateral for Typographic Exhibition

Project:
Collateral for a Typographic Exhibition.

The collateral consisted of a:

  • poster
  • invitation + envelope for the reception
  • reservation card + envelope
  • takeaway gift for attendees consisting of a DVD w/case and insert
Warhol poster and postcard

Project:
Poster and postcard for an Andy Warhol Retrospective.

Explanation:
Warhol was a mysterious, multifaceted individual. I used only sections of his headshot to further accentuate his enigmatic persona. For the title of the exhibit I chose bright colors that were synonymous with some of his most famous works.
Hispanics in SE MI Brochure and Flyer

Client:
Wayne State University's Center for Urban Studies
(WSU Marketing and Communications)

Project:
Tri-fold brochure and leaflet focusing on a Hispanic/Latino study detailing the economic contributions and demographic characteristics of Southeast Michigan's Hispanic/Latino population.

Explanation:
Look of brochure and leaflet had to tie in with WSU's current brand identity.
Law Faculty Books Postcard

Client:
Wayne State University's Law School
(WSU Marketing and Communications)

Project:
Postcard of ten recent Wayne Law faculty books.

Explanation:
Look of postcard needed to correspond with WSU's current brand identity.
CFPCA

Client:
Wayne State University's College of Fine, Performing and Communication Arts (CFPCA)
(WSU Marketing and Communications)

Project:
Flyer for the CFPCA highlighting majors, alumni and benefits of enrolling.

Explanation:
Updated previous year's flyer to coincide with WSU's current brand identity.
Tiny Tots Brochure Both sides of gatefold brochure

Project:
Gatefold brochure for the Tiny Tots exhibit at the Detroit Science Center.

Explanation:
I wanted to keep it kid friendly, so I juxtaposed the massive amounts of text with a caricature I made. I color coded the different parts of the exhibit with bright colors that coincide with the map of the building. There is a diecut on the front highlighting the Tiny Tots package.
Tea Box tea box layout
package layout		 Project:
Package redesign.

Explanation:
The original box had really bright greens and a very generic look to it. I toned down the loud greens and used a calmer hue. The botanical illustration conveys the naturalness of the product, which the original design seemed to be missing.
mao
front (map of site)		 Directions to Chilson Creek
back (directions to site)		 Project:
Redesign site maps for the Huron River Watershed Council.

Explanation:
A group of us had to redesign maps of sites that the HRWC volunteers collect specimens from. The front of the map is the map of the site and the back is the directions from the HRWC building in Ann Arbor to the site. The new color maps, laminated for protection against the elements, helped the volunteers immensely. Not only were the sites easier to get to but once at the site there was less confusion as to where to collect from.
Fergie article page1 Fergie article page 2
 Project:
Two-page magazine layout.

Explanation:
For this project we had to choose a celebrity and design a two-page spread. I chose Fergie and an article on her hiatus from the Black Eyed Peas. I chose the hot pink color to go along with the young feminine vibe she exudes and to coincide with the urban 80's feel of the accompanying photo. The font in the title plays off the urban attitude as well.
Cover for Evocative Images
cover		 Poem inside book
page with poem		 Project:
Twenty-two page book of poems and evocative images.

Explanation:
The moods transitioned within the poems as well as from poem to poem. I took the concept of transitioning and conveyed it through playing with gradations in color as well as transitions in moods conveyed through the successive images I used.